CRM Valuation Multiples
Explore private market CRM valuation multiples with benchmarks structured by stage and region. Updated quarterly.
CRM
Customer Relationship Management platforms centralise sales, marketing, and support data — enabling businesses to manage customer lifecycles at scale. Private market CRM valuations reflect the premium placed on high switching costs, seat-based expansion dynamics, and strong net revenue retention across enterprise accounts.
The category spans sales automation, marketing platforms, customer success tools, and revenue operations suites. DealMatrix tracks valuation dynamics across 7 funding stages and all major global regions, updated every quarter.
Sector
CRM
Software & Data
Sector tracked since
2000
25+ years of data
EV/SALES & EV/EBITDA ACROSS
6 Regions · 7 Stages
Modelled independently via proprietary econometric approach
UPDATE FREQUENCY
Quarterly
Data updates & model improvement
CRM Valuation Multiples
Select a region and funding stage to preview how CRM companies are valued in private markets. Full data available on the platform.
The Venionaire DealMatrix Multiples Model
DealMatrix multiples are derived through a five-step model combining public capital market comparables, proprietary VC/PE/M&A transaction data, and macroeconomic indicators.
The model produces three components: The reported public multiple, the model-predicted multiple, and the lower bound predicted multiple averaged into the DealMatrix Composite, then adjusted for region and funding stage. The methodology follows the IPEV Guidelines 2025.
Software & Data
IT
Software & Data
Enterprise
