🏆 Deal of the Week · CW 5/2022
Wayflyer raised USD 150 million in a Series B round in February 2022, achieving a valuation of USD 1.45 billion and entering unicorn status. The round drew participation from a broad syndicate of institutional and strategic investors led by DST Global and QED Investors, among others. The capital was raised to expand Wayflyer's revenue-based financing platform for e-commerce businesses globally.
Wayflyer — key deal facts
| Company | Wayflyer |
| Founded | 2019 |
| Headquarters | Dublin, Ireland |
| Amount raised | USD 150M |
| Valuation | USD 1.45B |
| Round | Series B |
| Investors | Counterpart Advisors (https://counterpartadvisors.com/) DST Global (https://dst-global.com/) JP Morgan (https://www.jpmorgan.com/AT/en/about-us) Left Lane Capital (https://www.leftlanecap.com/) Madrone Capital Partners (https://www.crunchbase.com/organization/madrone-capital-partners) Prosus Ventures (https://www.prosus.com/ventures) QED Investors (https://www.qedinvestors.com/) Guillaume Pousaz |
| Sectors | e-commerce |
Who invested in Wayflyer?
The Series B was backed by Counterpart Advisors, DST Global, JP Morgan, Left Lane Capital, Madrone Capital Partners, Prosus Ventures, QED Investors, and individual investor Guillaume Pousaz. The investor mix is notable for combining specialist fintech and growth-equity funds — DST Global, QED Investors, and Left Lane Capital — with a major global bank in JP Morgan and a strategic technology investor in Prosus Ventures. The presence of Checkout.com founder Guillaume Pousaz adds significant payments and embedded-finance industry credibility to the cap table.
What does Wayflyer do?
Wayflyer is a revenue-based financing platform founded in 2019 and headquartered in Dublin, Ireland. The company provides non-dilutive, unsecured capital to e-commerce brands to fund inventory purchases, marketing spend, and working capital needs. Its offering pairs flexible financing with an analytics dashboard that delivers daily marketing performance insights and granular growth recommendations, integrating directly with platforms such as Shopify, Google Ads, and Google Analytics. Since founding, Wayflyer has deployed over USD 6 billion to more than 6,000 businesses worldwide.
Wayflyer valuation & multiples
Explore the benchmarks: Series B e-commerce.
Frequently asked questions
How much did Wayflyer raise in its Series B?
Wayflyer raised USD 150 million in its Series B round in February 2022.
What is Wayflyer's valuation?
Wayflyer's valuation at the time of its Series B was USD 1.45 billion.
Who invested in Wayflyer?
The Series B investors include Counterpart Advisors, DST Global, JP Morgan, Left Lane Capital, Madrone Capital Partners, Prosus Ventures, QED Investors, and Guillaume Pousaz.
When was Wayflyer founded and where is it based?
Wayflyer was founded in 2019 and is headquartered in Dublin, Ireland.
Source: original announcement — read the full report.