🏆 Deal of the Week · CW 29/2022
Contentsquare raised USD 400 million in a Series F round in July 2022, reaching a valuation of USD 5.2 billion. The round was led by Sixth Street, with participation from a broad group of institutional and strategic investors. The financing doubled the company's valuation and brought total funding to approximately USD 1.4 billion.
Contentsquare — key deal facts
| Company | Contentsquare |
| Founded | 2012 |
| Headquarters | Paris, France |
| Amount raised | USD 400M |
| Valuation | USD 5.2B |
| Round | Series F |
| Investors | BlackRock (https://www.blackrock.com/at) Bpifrance (https://www.bpifrance.com/) Canaan Partners (https://www.canaan.com/) Eurazeo (https://www.eurazeo.com/en) Highland Europe (https://www.highlandeurope.com/) Kohlberg Kravis Roberts (https://www.kkr.com/) LionTree (https://www.liontree.com/) Sixth Street (https://sixthstreet.com/) SoftBank Vision Fund (https://visionfund.com/) |
| Sectors | Artificial Intelligence |
Who invested in Contentsquare?
The Series F drew investment from BlackRock, Bpifrance, Canaan Partners, Eurazeo, Highland Europe, Kohlberg Kravis Roberts, LionTree, Sixth Street, and SoftBank Vision Fund. The syndicate is notable for spanning sovereign-backed French investors such as Bpifrance, global growth equity firms such as KKR and SoftBank Vision Fund, and asset managers such as BlackRock — a breadth that signals institutional confidence in Contentsquare's trajectory across geographies and capital structures.
What does Contentsquare do?
Contentsquare is an AI-powered experience intelligence platform founded in Paris, France in 2012 by Jonathan Cherki, who launched the company as a student project to improve web browsing experiences and remains its CEO. The platform helps enterprises understand customer behavior, optimize digital journeys, and improve conversion rates across web, mobile, and app channels. Core products include Experience Analytics, Product Analytics, and Voice of Customer tools; the company has also launched an AI agent suite called Sense, which automates complex behavioral analysis and surfaces actionable insights in real time.
Contentsquare valuation & multiples
No existing multiples data was provided for this deal. Valuation benchmarking for AI-enabled SaaS and digital analytics platforms typically references EV/Revenue and EV/EBITDA multiples derived from comparable public and private transactions. Analysts and investors seeking current sector reference ranges are invited to explore the relevant AI Software and SaaS multiples pages on DealMatrix.
Frequently asked questions
How much did Contentsquare raise in its Series F?
Contentsquare raised USD 400 million in its Series F round in July 2022.
What is Contentsquare's valuation?
Contentsquare's valuation at the time of its Series F was USD 5.2 billion.
Who invested in Contentsquare?
The round was led by Sixth Street and included BlackRock, Bpifrance, Canaan Partners, Eurazeo, Highland Europe, Kohlberg Kravis Roberts, LionTree, and SoftBank Vision Fund.
When was Contentsquare founded and where is it based?
Contentsquare was founded in 2012 and is headquartered in Paris, France.
Source: original announcement — read the full report.