🏆 Deal of the Week · CW 39/2024
EGYM raised USD 200 million in a Series G round at a valuation exceeding USD 1 billion, securing unicorn status in 2024. The round was led by Meritech Capital Partners and L Catterton. The capital infusion positions EGYM to accelerate expansion of its connected fitness technology platform across global markets.
EGYM — key deal facts
| Company | EGYM |
| Founded | 2011 |
| Headquarters | Munich, Germany |
| Amount raised | USD 200M |
| Valuation | USD 1B |
| Round | Series G |
| Investors | Meritech Capital Partners, L Catterton |
| Sectors | Fitness |
Who invested in EGYM?
The round was co-led by Meritech Capital Partners, a growth-stage technology investor, and L Catterton, a consumer-focused private equity firm with deep expertise in health and wellness brands. The pairing of a pure-play technology investor with a consumer-sector specialist reflects the dual nature of EGYM's business: enterprise software infrastructure for gyms combined with a direct-to-consumer corporate wellness product. This investor mix signals confidence in both the SaaS and B2B2C dimensions of EGYM's model.
What does EGYM do?
EGYM is a fitness technology company founded in 2011 and headquartered in Munich, Germany. The company develops smart strength-training hardware, integrated gym-management software, and AI-driven personalization tools for fitness and health facilities. Its core offerings comprise the EGYM Ecosystem — a suite of connected equipment and operating software for gym operators — and EGYM Wellpass, a corporate fitness and wellness subscription that gives employees access to a network of fitness facilities. EGYM's platform serves both B2B gym operators and the corporate wellness market, making it one of the more broadly integrated players in European fitness technology.
EGYM valuation & multiples
No verified revenue or EBITDA figures were available at the time of this filing, so a precise EV/Sales or EV/EBITDA multiple cannot be stated. Investors seeking relevant benchmarks for connected fitness and gym-tech platforms can consult the Fitness Technology and Consumer Health SaaS sector multiples pages on DealMatrix for current trading and transaction comparable ranges.
Frequently asked questions
How much did EGYM raise in its Series G?
EGYM raised USD 200 million in its Series G round, announced in 2024 (KW 39).
What is EGYM's valuation?
EGYM's Series G round valued the company at over USD 1 billion, granting it unicorn status.
Who invested in EGYM?
The Series G was led by Meritech Capital Partners and L Catterton.
When was EGYM founded and where is it based?
EGYM was founded in 2011 and is headquartered in Munich, Germany.
Source: original announcement — read the full report.