🏆 Deal of the Week · CW 38/2022
Sequence raised USD 19M in a Seed round; the post-money valuation was not disclosed. The round was co-led by Andreessen Horowitz and Salesforce Ventures, with participation from a further six venture funds.
Sequence’s — key deal facts
| Company | Sequence’s |
| Founded | 2022 |
| Headquarters | London, United Kingdom |
| Amount raised | USD 19M |
| Valuation | Valuation Remains Undisclosed |
| Round | Seed |
| Investors | 9Yards Capital (https://9yards.vc/) Andreessen Horowitz (https://a16z.com/) Crew Capital (https://crew.vc/) Dig Ventures (https://www.dig.ventures/) Fin Capital (https://fin.capital/) Firstminute Capital (https://www.firstminute.capital/) Passion Capital (https://www.passioncapital.com/) Salesforce Ventures (https://salesforceventures.com/) |
| Sectors | Software |
Who invested in Sequence’s?
The Seed syndicate includes 9Yards Capital, Andreessen Horowitz, Crew Capital, Dig Ventures, Fin Capital, Firstminute Capital, Passion Capital, and Salesforce Ventures. The combination of a top-tier US generalist firm (a16z), a CRM-native strategic (Salesforce Ventures), and several specialist fintech and European early-stage funds signals broad conviction across both the revenue-operations software thesis and Sequence's UK-based go-to-market.
What does Sequence’s do?
Sequence is a UK-based B2B revenue-operations platform founded in 2022. The company automates the full billing lifecycle for businesses selling complex, custom commercial deals — covering CPQ (configure, price, quote), contract intake, a pricing engine, billing automation, and ASC 606 revenue recognition. Its stated goal is error-free revenue collection at scale, eliminating the manual reconciliation work that typically accumulates as deal structures grow in complexity.
Sequence’s valuation & multiples
Explore the benchmarks: Seed Software.
Frequently asked questions
How much did Sequence's raise in its Seed?
Sequence raised USD 19M in a Seed round, recognised as Deal of the Week for KW 38/2022.
What is Sequence's's valuation?
Sequence's post-money valuation was not disclosed as part of this Seed funding announcement.
Who invested in Sequence's?
The round's investors include 9Yards Capital, Andreessen Horowitz, Crew Capital, Dig Ventures, Fin Capital, Firstminute Capital, Passion Capital, and Salesforce Ventures.
When was Sequence's founded and where is it based?
Sequence was founded in 2022 and is headquartered in the United Kingdom.
Source: original announcement — read the full report.