🏆 Deal of the Week · CW 24/2021
UberallMomentFeed raised USD 115 million in a Private Equity Round in June 2021, at a reported valuation of USD 500 million. The round was backed by Bregal Milestone, Level Equity, United Internet, and Uberall Management. The capital was raised alongside Uberall's acquisition of US-based location marketing firm MomentFeed.
UberallMomentFeed — key deal facts
| Company | UberallMomentFeed |
| Founded | 2012 |
| Headquarters | Berlin, Germany |
| Amount raised | USD 115M |
| Valuation | USD 500 Million |
| Round | Private Equity Round |
| Investors | Bregal Milestone (https://www.bregalmilestone.com/) Level Equity (https://www.levelequity.com/) United Internet (https://www.united-internet.de/) Uberall Management |
| Sectors | IT |
Who invested in UberallMomentFeed?
The investor syndicate comprises Bregal Milestone, Level Equity, United Internet, and Uberall Management. The mix is notable for combining a European growth equity firm (Bregal Milestone), a US-based software-focused growth investor (Level Equity), and a strategic corporate backer in United Internet, a major German internet services conglomerate. Participation by Uberall Management signals strong insider conviction alongside the external capital.
What does UberallMomentFeed do?
Uberall is a Berlin-based SaaS company founded in 2012 that provides location-based marketing and proximity search optimization services to multi-location brands. Its platform enables businesses to manage and synchronize their online presence across apps, directories, and search services, with capabilities spanning business listing management, sentiment analysis, mobile SEO, and location-based advertising. In June 2021, Uberall acquired MomentFeed, a Los Angeles-based location marketing platform, to extend its reach into the North American market and deepen its product suite for enterprise clients.
UberallMomentFeed valuation & multiples
No verified EV/Sales or EV/EBITDA multiples data has been provided for this transaction. Once comparable figures become available, they will be benchmarked against relevant IT and SaaS sector multiples. Explore current valuation multiples for the IT sector on the Venionaire DealMatrix sector multiples pages.
Explore the benchmarks: IT.
Frequently asked questions
How much did UberallMomentFeed raise in its Private Equity Round?
UberallMomentFeed raised USD 115 million in a Private Equity Round in June 2021.
What is UberallMomentFeed's valuation?
UberallMomentFeed was valued at USD 500 million at the time of its Private Equity Round.
Who invested in UberallMomentFeed?
The investors in UberallMomentFeed's Private Equity Round were Bregal Milestone, Level Equity, United Internet, and Uberall Management.
When was UberallMomentFeed founded and where is it based?
Uberall was founded in 2012 and is headquartered in Berlin, Germany.
Source: original announcement — read the full report.