🏆 Deal of the Week · CW 21/2021
Tractive raised USD 35 million in a Series A round at a valuation of USD 3 billion, announced in May 2021. The round was led by Guidepost Growth Equity. The capital was raised to support Tractive's expansion into the United States market.
Tractive — key deal facts
| Company | Tractive |
| Founded | 2012 |
| Headquarters | Pasching, Austria |
| Amount raised | USD 35M |
| Valuation | USD 3 Billion |
| Round | Series A |
| Investors | Guidepost Growth Equity (https://guidepostgrowth.com/) |
| Sectors | IT |
Who invested in Tractive?
Guidepost Growth Equity led the Series A as the sole disclosed institutional investor. Guidepost is a growth-focused private equity firm that targets technology-enabled businesses, making it a strategic fit for Tractive's subscription-driven GPS tracking platform. The involvement of a dedicated growth equity firm signals confidence in Tractive's recurring-revenue model and its scalability in North America.
What does Tractive do?
Tractive is an Austrian technology company founded in 2012 by Michael Hurnaus, Michael Lettner, and Michael Tschernuth, with Michael Hurnaus serving as CEO. The company develops GPS tracking and health monitoring devices for dogs and cats, combining collar-attached hardware with a mobile app that delivers real-time location, activity, and health data. Its product line includes a GPS tracker for dogs and the CAT 6 Mini, marketed as the world's first cat-specific GPS tracker. Tractive is headquartered in Pasching, Austria.
Tractive valuation & multiples
Explore the benchmarks: Series A IT.
Frequently asked questions
How much did Tractive raise in its Series A?
Tractive raised USD 35 million in its Series A round, announced in May 2021.
What is Tractive's valuation?
Tractive was valued at USD 3 billion at the time of its Series A in May 2021.
Who invested in Tractive?
Guidepost Growth Equity led Tractive's Series A round as the sole disclosed investor.
When was Tractive founded and where is it based?
Tractive was founded in 2012 and is headquartered in Pasching, Austria.
Source: original announcement — read the full report.