🏆 Deal of the Week · CW 3/2024
Sunday Natural raised EUR 800 million in a Private Equity round in January 2024; the post-transaction valuation was not disclosed. The round was led by CVC Fund VIII.
Sunday Natural — key deal facts
| Company | Sunday Natural |
| Founded | 2013 |
| Headquarters | Berlin, Germany |
| Amount raised | EUR 800M |
| Valuation | Valuation Remains Undisclosed |
| Round | Private Equity |
| Investors | CVC Fund VIII |
| Sectors | Health |
Who invested in Sunday Natural?
CVC Fund VIII is the sole disclosed investor in this transaction. CVC Capital Partners is a leading global private equity and investment advisory firm, and its participation signals strong institutional conviction in the premium consumer health and nutrition segment in the DACH region.
What does Sunday Natural do?
Sunday Natural is a Berlin-based manufacturer and direct-to-consumer retailer of premium vitamins, minerals, supplements, superfoods, teas, and essential oils, offering a catalogue of over 1,000 products. The company was founded in 2013 and has grown to serve more than one million customers annually, establishing itself as the fastest-growing premium nutrition brand in German-speaking countries. Its in-house research and development team underpins the product range, which targets specific health goals including immune function, gut health, and general vitality.
Sunday Natural valuation & multiples
No verified EV/Sales or EV/EBITDA multiples are available for this transaction. As valuation remains undisclosed, a meaningful multiples analysis cannot be presented at this time. For sector-level benchmarks, readers can consult the relevant Health sector multiples pages on DealMatrix.
Frequently asked questions
How much did Sunday Natural raise in its Private Equity round?
Sunday Natural raised EUR 800 million in a Private Equity round in January 2024.
What is Sunday Natural's valuation?
Sunday Natural's valuation was not disclosed as part of this transaction.
Who invested in Sunday Natural?
CVC Fund VIII is the sole disclosed investor in Sunday Natural's Private Equity round.
When was Sunday Natural founded and where is it based?
Sunday Natural was founded in 2013 and is headquartered in Berlin, Germany.
Source: original announcement — read the full report.