🏆 Deal of the Week · CW 12/2025
Buynomics raised USD 30 million in a Series B round; the post-money valuation was not disclosed. The round was backed by a syndicate of seven investors including Insight Partners and Forestay Capital alongside existing backers.
Buynomics — key deal facts
| Company | Buynomics |
| Founded | 2018 |
| Headquarters | Cologne, Germany |
| Amount raised | USD 30m |
| Valuation | Valuation Remains Undisclosed |
| Round | Series B |
| Investors | Ana's Ventures, DvH Ventures, Forestay Capital, Insight Partners, Seedcamp, Tomahawk.VC, VI Partners |
| Sectors | SaaS |
Who invested in Buynomics?
The Series B was supported by Ana's Ventures, DvH Ventures, Forestay Capital, Insight Partners, Seedcamp, Tomahawk.VC, and VI Partners. The combination of a tier-one growth equity firm in Insight Partners with specialist European deep-tech and SaaS investors such as Forestay Capital and Seedcamp signals broad conviction across both the US and European institutional investor communities. Seedcamp's continued presence also indicates strong follow-on confidence from an early backer.
What does Buynomics do?
Buynomics was founded in 2018 by Dr. Ingo Reinhardt and Dr. Sebastian Baier and is headquartered in Cologne, Germany. The company develops a SaaS-based Revenue Growth Management platform built around its proprietary Virtual Shopper AI, which uses agent-based simulation to model consumer purchasing behavior. The platform enables consumer goods, retail, and telecom companies to optimize pricing, promotions, product portfolios, and trade terms in real time, delivering up to 95% forecast accuracy in predicting consumer reactions. By replacing traditional price elasticity methods with behavioral economics-driven simulation, Buynomics positions itself as an AI-powered commercial operating system.
Buynomics valuation & multiples
No verified enterprise value is available for this transaction, as the post-money valuation remains undisclosed; accordingly, EV/Sales and EV/EBITDA multiples cannot be calculated for this deal. Comparable SaaS businesses operating in revenue intelligence and pricing optimization have historically traded across a wide range of revenue multiples depending on growth profile and margin structure. For current benchmark ranges applicable to this sector, see the Venionaire DealMatrix SaaS sector multiples pages.
Explore the benchmarks: Series B.
Frequently asked questions
How much did Buynomics raise in its Series B?
Buynomics raised USD 30 million in its Series B round, announced in March 2025 (KW 12/2025).
What is Buynomics's valuation?
The post-money valuation from the Series B round was not disclosed.
Who invested in Buynomics?
The Series B investors are Ana's Ventures, DvH Ventures, Forestay Capital, Insight Partners, Seedcamp, Tomahawk.VC, and VI Partners.
When was Buynomics founded and where is it based?
Buynomics was founded in 2018 and is headquartered in Cologne, Germany.
Source: original announcement — read the full report.