🏆 Deal of the Week · CW 32/2021
SellerX raised EUR 100 million in a Series B round; the valuation was not disclosed. The round was led by L Catterton's growth fund. Participating investors included Sofina, Cherry Ventures, Felix Capital, and 83North.
SellerX — key deal facts
| Company | SellerX |
| Founded | 2020 |
| Headquarters | Berlin, Germany |
| Amount raised | EUR 100M |
| Valuation | Valuation Remains Undisclosed |
| Round | Series B |
| Investors | L Catterton (https://www.lcatterton.com/) Sofina (https://www.sofinagroup.com/) Cherry Ventures (https://www.cherry.vc/) Felix Capital and 83NORTH |
| Sectors | e-commerce |
Who invested in SellerX?
The round drew capital from L Catterton, Sofina, Cherry Ventures, Felix Capital, and 83North. The syndicate combines a global luxury and consumer-focused growth equity firm with European early-stage specialists and a transatlantic growth fund, reflecting broad institutional conviction in the Amazon aggregator model. The presence of both consumer-sector specialists and technology-oriented funds underscores the crossover nature of the FBA aggregator space.
What does SellerX do?
SellerX is a Berlin-based e-commerce aggregator founded in 2020. The company acquires and scales Amazon FBA brands, operating more than 20 brands across multiple consumer categories and selling over 25,000 products in more than ten countries. Its strategy centres on acquiring established third-party Amazon sellers and professionalising their operations to build omnichannel consumer brands. At the time of the Series B, SellerX was among the largest European FBA aggregators by equity capital raised.
SellerX valuation & multiples
Explore the benchmarks: Series B e-commerce.
Frequently asked questions
How much did SellerX raise in its Series B?
SellerX raised EUR 100 million in its Series B round, announced in August 2021 (KW 32/2021).
What is SellerX's valuation?
SellerX's valuation was not disclosed in connection with the Series B round.
Who invested in SellerX?
The Series B was led by L Catterton, with participation from Sofina, Cherry Ventures, Felix Capital, and 83North.
When was SellerX founded and where is it based?
SellerX was founded in 2020 and is headquartered in Berlin, Germany.
Source: original announcement — read the full report.