🏆 Deal of the Week · CW 33/2021
Sport Alliance raised EUR 60M in a Private Equity Round in August 2021. Valuation was not disclosed as part of the transaction. The round was led by PSG, a growth equity firm focused on software and technology businesses.
Sport Alliance — key deal facts
| Company | Sport Alliance |
| Founded | 2011 |
| Headquarters | Hamburg, Germany |
| Amount raised | EUR 60M |
| Valuation | Valuation Remains Undisclosed |
| Round | Private Equity Round |
| Investors | PSG (https://www.psgequity.com/) |
| Sectors | Software |
Who invested in Sport Alliance?
PSG (psgequity.com) was the sole disclosed investor in this round. PSG specialises in partnering with software companies to accelerate organic and acquisition-led growth, making it a strategically aligned backer for Sport Alliance's expansion across the European sports management software market.
What does Sport Alliance do?
Sport Alliance is a Hamburg-based provider of gym and membership management software for sports and health facilities. Its core products include Magicline, Germany's largest cloud-based gym management platform for small and medium-sized studios, and PerfectGym, an enterprise-grade solution. The company also offers branded studio design apps and financial services tailored to the fitness industry. Sport Alliance was founded in 2011 and operates from its headquarters at Raboisen 6, Hamburg, Germany.
Sport Alliance valuation & multiples
No verified EV/Sales or EV/EBITDA multiples are available for this transaction, as the valuation was not disclosed. Comparable software sector multiples can provide a useful benchmark for contextualising deal pricing. Visit our Software sector multiples pages for current EV/Sales and EV/EBITDA reference ranges.
Explore the benchmarks: Software.
Frequently asked questions
How much did Sport Alliance raise in its Private Equity Round?
Sport Alliance raised EUR 60M in a Private Equity Round announced in August 2021.
What is Sport Alliance's valuation?
Sport Alliance's valuation was not disclosed in connection with this transaction.
Who invested in Sport Alliance?
PSG (psgequity.com) was the investor in Sport Alliance's EUR 60M Private Equity Round.
When was Sport Alliance founded and where is it based?
Sport Alliance was founded in 2011 and is headquartered in Hamburg, Germany.
Source: original announcement — read the full report.