🏆 Deal of the Week · CW 21/2025
Flip raised USD 28 million in a Series A round; the company's valuation was not disclosed. The round was backed by HV Capital, LEA Partners, Notion Capital, and Roland Berger. The financing will fund expansion of Flip's AI-powered capabilities for deskless and frontline workers.
Flip — key deal facts
| Company | Flip |
| Founded | 2018 |
| Headquarters | Stuttgart, Germany |
| Amount raised | USD 28m |
| Valuation | Valuation Remains Undisclosed |
| Round | Series A |
| Investors | HV Capital, LEA Partners, Notion Capital, Roland Berger |
| Sectors | Apps |
Who invested in Flip?
The Series A was supported by HV Capital, LEA Partners, Notion Capital, and Roland Berger. The syndicate combines specialist European venture capital from HV Capital and Notion Capital with operational and strategic expertise from Roland Berger, a global management consultancy. LEA Partners adds further European growth-stage focus to the cap table.
What does Flip do?
Flip is an AI-powered employee experience platform founded in 2018 by Benedikt Brand and Giaco Kenner and headquartered in Stuttgart, Germany. Its core product is a single mobile app designed for frontline and deskless workers in retail, manufacturing, logistics, and healthcare — sectors where employees typically lack corporate email addresses or laptops. The platform consolidates internal communication, shift planning, HR services, and knowledge access into one interface. Recent product additions include an Ask AI knowledge assistant and workflow automation tools.
Flip valuation & multiples
Explore the benchmarks: Series A.
Frequently asked questions
How much did Flip raise in its Series A?
Flip raised USD 28 million in its Series A round, announced in May 2025.
What is Flip's valuation?
Flip's valuation was not disclosed in connection with this Series A round.
Who invested in Flip?
The Series A investors are HV Capital, LEA Partners, Notion Capital, and Roland Berger.
When was Flip founded and where is it based?
Flip was founded in 2018 and is headquartered in Stuttgart, Germany.
Source: original announcement — read the full report.