Wellness Valuation Multiples

Explore private market Wellness valuation multiples with benchmarks structured by stage and region. Updated quarterly.

Coverage
EV/Sales; EV/EBITDA
Valuation Multiples
Private Market
Benchmarks
Stage & Region
Adjustment
Quarterly
Updated
Sector Profile

Wellness

Wellness companies build products and services that support physical and mental wellbeing. Private-market valuations reflect engaged users, retention, and the durability of recurring monetisation.

The category spans fitness and mental-wellness apps, wellness products, and workplace-wellbeing platforms. DealMatrix tracks valuation dynamics across 7 funding stages and all major global regions, updated every quarter.

Key Drivers
Engaged Users & Retention
Active, retained users underpin durable subscription revenue.
Recurring Monetisation
Diversified recurring revenue reduces reliance on acquisition.
Brand & Trust
A trusted wellness brand sustains pricing power and organic growth.
Outcome & Habit Formation
Demonstrated outcomes and habit loops drive long-term retention.

Sector

Wellness

Health & Life Sciences

Sector tracked since

2000

25+ years of data

EV/SALES & EV/EBITDA ACROSS

6 Regions, 7 Stages

Modelled independently via proprietary econometric approach

UPDATE FREQUENCY

Quarterly

Data updates & model improvement

Benchmark

Wellness Valuation Multiples

Sector benchmark as of 31 March 2025, median across 6 regions, updated quarterly

EV / Sales
1.8×
Across regions 1.4–2.1×
EV / EBITDA
13.5×
Across regions 9.5–15×

How we derive these multiples

DealMatrix multiples are derived from institutional-grade public-market index data covering ~150 GICS sub-industries across 6 regions, with quarterly history back to 2000. The methodology follows the IPEV Guidelines 2025. Published benchmarks are illustrative and dated; because IPEV 2025 prohibits static multiples for reporting periods from 1 April 2026, current quarterly data for valuation work is available on the platform.

Read the full methodology →

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EV / Sales
0.0×
EV / EBITDA
0.0×
Industry blend
EV / Sales
EV / EBITDA
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All 144 industries & 7 stages on platform
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Methodology

The Venionaire DealMatrix Multiples Model

DealMatrix multiples are proprietary private-market benchmarks, derived through a six-step model that translates public capital-market index comparables into private-market segments and funding stages, adjusted for macroeconomic conditions.

The model produces three components: The reported public multiple, the model-predicted multiple, and the lower bound predicted multiple averaged into the DealMatrix Composite, then adjusted for region and funding stage. The methodology follows the IPEV Guidelines 2025.

Model Architecture
01
Data Acquisition
200 Public Indices
02
Statistical Cleaning
Outliers & Gaps
03
Econometric Modelling
Macro & Averaging
04
Regional Adjustment
6 Regions
05
Industry Weighting
150 Categories
06
Stage Adjustment
Pre-Seed → Series E
Final DealMatrix Multiple
EV/Sales and EV/EBITDA by sector, region and stage
Following IPEV Guidelines 2025, updated each quarter
Deals Monitor
Latest Wellness Deals
Related Industries
Similar Industries to explore

Wellness Valuation Multiples — FAQ

What is the average valuation multiple for Wellness companies?

As of 31 March 2025, the Wellness sector benchmark was an EV/Sales multiple of about 1.8× and an EV/EBITDA multiple of about 13.5× (median across six regions). Multiples vary by funding stage and region; stage-level and current-quarter figures are available in DealMatrix.

What is the difference between EV/Sales and EV/EBITDA for Wellness?

EV/Sales (enterprise value ÷ revenue) is used for high-growth Wellness companies that are not yet profitable, while EV/EBITDA (enterprise value ÷ operating profit) applies to mature, profitable ones. Early-stage companies are usually benchmarked on EV/Sales.

How are Wellness valuation multiples calculated?

Each Wellness multiple is a weighted blend of public-market index comparables, cleaned for outliers and gaps, then adjusted for macroeconomic conditions, region, and funding stage through a six-step model that follows the IPEV Guidelines 2025.

Do Wellness valuation multiples vary by region?

Yes. North America serves as the reference market and typically carries the highest multiples, while emerging markets trade at a structural discount. Region-specific figures are available in the DealMatrix platform.

How current is this Wellness data and how often is it updated?

The benchmark shown is an illustrative annual figure as of 31 March 2025. The underlying model is updated every quarter. Because the IPEV Guidelines 2025 prohibit static multiples for reporting periods from 1 April 2026, current quarterly data for valuations is available in the DealMatrix platform.

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